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Principles

Thinking and doing will result in the future 1

Thinking about the future is the only way to transform the present. That is why I live consciously, bearing in mind that my actions affect other entities, human and non-human; that we are not the be-all and end-all of the planet.

 

Slow living 2

In these fast-moving times, I try to respect the natural tempo of things like cooking and being in nature, being patient and paying attention to everything I do. I once read that slowness defies convention; that it's not about finding the prettiest apple, but the tastiest, the unaltered one, the one that bends the branch.

 

Less but better 3

The overconsumption of natural resources cannot be tackled only by optimising the efficiency of economies, but also depends on reducing the volume of material objects we consume. That is why I try to buy little, good, healthy, emotional and direct, only what improves my daily life and way of working.

 

The power of the collective 4

Cooperation yields better results than any individual alone can achieve, which is why I try to foster links with people, entities and brands.

Thinking and doing will result in the future

Thinking about the future is the only way to transform the present. That is why I live consciously, bearing in mind that my actions affect other entities, human and non-human; that we are not the be-all and end-all of the planet.

Slow living

In these fast-moving times, I try to respect the natural tempo of things like cooking and being in nature, being patient and paying attention to everything I do. I once read that slowness defies convention; that it's not about finding the prettiest apple, but the tastiest, the unaltered one, the one that bends the branch.

Less but better 

The overconsumption of natural resources cannot be tackled only by optimising the efficiency of economies, but also depends on reducing the volume of material objects we consume. That is why I try to buy little, good, healthy, emotional and direct, only what improves my daily life and way of working.

The power of the collective

Cooperation yields better results than any individual alone can achieve, which is why I try to foster links with people, entities and brands.