In Pursuit of the Essential, GIGIStudios

Defining ourselves and how we want to be perceived is a pre-requisite for brands, and one with a direct bearing on the impact of their business. I was given the opportunity to collaborate with the CEO and Communications Director of GIGIStudios, an eyewear firm with more than 3,000 customers across 45 countries worldwide, in defining the basic pillars and brand insights on which to build their story. This resulted in the documentation and texts guiding all the brand's medium- and long-term communication actions, and their adaptation to the various channels that exist today.

I also worked with the creative director and the rest of the GIGI Studios team in planning, creating and disseminating content, ensuring consistency, style and tone, as well as narrative and editorial quality and originality.

The results of this collaboration can be seen on the new website, and in the brand’s commercial tools, lookbooks, campaigns and social media.