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Re-Rug, nanimarquina

Content Strategist, Storytelling

Streamlining and simplifying information, creating, arranging and shaping messages. I had the opportunity to devise the rug company nanimarquina's sustainability message on the occasion of the launch of its first circular collection, Re-Rug, among other projects. Through a series of honest images, descriptive texts and an inspiring video, the idea was to showcase the recovery and transformation process carried out by the design company to create a rug as attractive and unique as Re-Rug from wool leftovers. The spotlight was on nanimarquina ability to address sustainability from a practical standpoint.

Re-Rug.
Explore the beauty of waste

Re-Rug emerged from the decision to use the leftover wool accumulated by our suppliers in India. This initiative is the result of a long research process, the challenge of recovering these wools to create a new yarn suitable for weaving. Each Re-Rug uses 1kg/m2 of reprocessed wool, thereby directly helping to reduce unmanaged waste and reducing CO2 emission since less virgin material needs to be produced or transported.

The hallmark of this collection is the intention to preserve the irregularity and tonal richness of the wool leftovers. This challenge led us to experiment with new processes through which we have managed to maintain multiple colors: "Instead of trying to sort the heterogeneous piles of unclassifiable wools, we have chosen to accept them as they are and shred them. The result is a rug with a unique vibrant marbling effect." – Nani Marquina

The resulting five yarns range from the greyest to the most colorful. We achieved this color degradation by regulating the degree of wool shredding. "The more we shredded and mixed the colored wools, the greyer the fibers became; and conversely, the less we shredded them, the more tonal and random richness we achieved." – Nani Marquina

The Re-Rug collection is made using the hand-loomed dhurrie technique, resulting in rugs with a flat structure formed from the cross between the warp and weft. In the case of Re-Rug, in order to obtain greater strength and quality, the structural part of the rug, i.e. the warp, is made of New Zealand virgin wool dyed black and white, yellow or blue. And in the weft, the marbled recycled yarn of varying thickness and color. The result is a unique collection that is composed of 50% virgin wool and 50% reused wool.

In addition to being featured on nanimarquina's online channels and in the press, Re-Rug was presented at the company's stand at the 2022 edition of the Salone Internazionale del Mobile, with a wool installation designed by architectural studio ARQUITECTURA-G. Re-Rug embodies a different approach to waste, a sign of transparency and commitment.

Roles in this project

Content strategy.
Copywriting.
Coordination.

Credits

Art Direction Carlota Marquina 
Photography Albert Font 
Video Alkerblom Studio

Streamlining and simplifying information, creating, arranging and shaping messages. I had the opportunity to devise the rug company nanimarquina's sustainability message on the occasion of the launch of its first circular collection, Re-Rug, among other projects. Through a series of honest images, descriptive texts and an inspiring video, the idea was to showcase the recovery and transformation process carried out by the design company to create a rug as attractive and unique as Re-Rug from wool leftovers. The spotlight was on nanimarquina ability to address sustainability from a practical standpoint.

Re-Rug.
Explore the beauty of waste

Re-Rug emerged from the decision to use the leftover wool accumulated by our suppliers in India. This initiative is the result of a long research process, the challenge of recovering these wools to create a new yarn suitable for weaving. Each Re-Rug uses 1kg/m2 of reprocessed wool, thereby directly helping to reduce unmanaged waste and reducing CO2 emission since less virgin material needs to be produced or transported.

The hallmark of this collection is the intention to preserve the irregularity and tonal richness of the wool leftovers. This challenge led us to experiment with new processes through which we have managed to maintain multiple colors: "Instead of trying to sort the heterogeneous piles of unclassifiable wools, we have chosen to accept them as they are and shred them. The result is a rug with a unique vibrant marbling effect." – Nani Marquina

The resulting five yarns range from the greyest to the most colorful. We achieved this color degradation by regulating the degree of wool shredding. "The more we shredded and mixed the colored wools, the greyer the fibers became; and conversely, the less we shredded them, the more tonal and random richness we achieved." – Nani Marquina

The Re-Rug collection is made using the hand-loomed dhurrie technique, resulting in rugs with a flat structure formed from the cross between the warp and weft. In the case of Re-Rug, in order to obtain greater strength and quality, the structural part of the rug, i.e. the warp, is made of New Zealand virgin wool dyed black and white, yellow or blue. And in the weft, the marbled recycled yarn of varying thickness and color. The result is a unique collection that is composed of 50% virgin wool and 50% reused wool.

In addition to being featured on nanimarquina's online channels and in the press, Re-Rug was presented at the company's stand at the 2022 edition of the Salone Internazionale del Mobile, with a wool installation designed by architectural studio ARQUITECTURA-G. Re-Rug embodies a different approach to waste, a sign of transparency and commitment.

Roles in this project

Content strategy.
Copywriting.
Coordination.

Credits

Art Direction Carlota Marquina 
Photography Albert Font 
Video Alkerblom Studio

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