Menú

Salone del Mobile 2019, Santa & Cole

Content Strategist, Storytelling, Experiential

From the concept to the strategy and its execution, I was asked to take part in the development of the corporate campaign for the promotion of object editor Santa & Cole's stand at the 2019 Milan furniture week: it was a very special edition, in which we intentionally decided to focus on the timelessness and durability of the objects published by Santa & Cole, obviating the novelty factor so frequently promoted at trade fairs. Through the text entitled In pursuit of durable objects and a series of meaningful images, we aimed to vindicate and highlight the editor's values and the way it does things — its material culture.

In pursuit of durable objects

We design new objects for the world, nurturing the environment in which our life unfolds materially. We envision the 21st century as a more cultured material world. We seek objects that are understated and efficient; not excessive, but necessary.

Our catalogue covers nearly 90 years of history, from a time when the concept of design was not yet understood nor the creative process defined, to now. For over 30 years, we have been reflecting on ethics, aesthetics, and the imperfect harmony they create: we choose only that which reflects who we are.

At Santa & Cole, we preserve history while looking to the future. We are motivated by quality rather than quantity, unhurried, not compelled by novelty. We love what we do.

Functions performed in this project

Conceptual development with Julia Pettersson and Clara Quintana Jover
Content strategy and dissemination with Raquel Rimbau
Copywriting with Julia Pettersson
Visual content development with Clara Quintana Jover
Report development and data interpretation with Raquel Rimbau

Credits

Photography Jara Varela
Art direction Clara Quintana Jover
Graphic deign Carlota Bimbela y Maat Studio 
Texts Julia Pettersson and Carolina Rojas 
Stand design Nina Masó and Marina García                                  

 

From the concept to the strategy and its execution, I was asked to take part in the development of the corporate campaign for the promotion of object editor Santa & Cole's stand at the 2019 Milan furniture week: it was a very special edition, in which we intentionally decided to focus on the timelessness and durability of the objects published by Santa & Cole, obviating the novelty factor so frequently promoted at trade fairs. Through the text entitled In pursuit of durable objects and a series of meaningful images, we aimed to vindicate and highlight the editor's values and the way it does things — its material culture.

In pursuit of durable objects

We design new objects for the world, nurturing the environment in which our life unfolds materially. We envision the 21st century as a more cultured material world. We seek objects that are understated and efficient; not excessive, but necessary.

Our catalogue covers nearly 90 years of history, from a time when the concept of design was not yet understood nor the creative process defined, to now. For over 30 years, we have been reflecting on ethics, aesthetics, and the imperfect harmony they create: we choose only that which reflects who we are.

At Santa & Cole, we preserve history while looking to the future. We are motivated by quality rather than quantity, unhurried, not compelled by novelty. We love what we do.

Functions performed in this project

Conceptual development with Julia Pettersson and Clara Quintana Jover
Content strategy and dissemination with Raquel Rimbau
Copywriting with Julia Pettersson
Visual content development with Clara Quintana Jover
Report development and data interpretation with Raquel Rimbau

Credits

Photography Jara Varela
Art direction Clara Quintana Jover
Graphic deign Carlota Bimbela y Maat Studio 
Texts Julia Pettersson and Carolina Rojas 
Stand design Nina Masó and Marina García                                  

 

In pursuit of durable objects

We design new objects for the world, nurturing the environment in which our life unfolds materially. We envision the 21st century as a more cultured material world. We seek objects that are understated and efficient; not excessive, but necessary.

Our catalogue covers nearly 90 years of history, from a time when the concept of design was not yet understood nor the creative process defined, to now. For over 30 years, we have been reflecting on ethics, aesthetics, and the imperfect harmony they create: we choose only that which reflects who we are.

At Santa & Cole, we preserve history while looking to the future. We are motivated by quality rather than quantity, unhurried, not compelled by novelty.

We love what we do.                                         

Related projects