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Cirio by Antoni Arola, Santa & Cole

Content Strategist, Storytelling

Tradition and technology; craftsmanship and innovation. I had the opportunity to collaborate in the creation of the Cirio campaign, the system designed by Antoni Arola for Santa & Cole. Through a careful selection of images, texts and videos we aimed to convey the ‘jewel effect’ of covering the LED capsules developed by the Santa & Cole team with the porcelain shades handmade in Sargadelos. We also wanted to highlight the time and care required to work with a material as delicate as porcelain, as well as the editor's commitment to exploring new materials and choosing the best suppliers and industrial craftsmen located in Spain.

Porcelain and light

Inspired by the majestic lamps of the Blue Mosque in Istanbul, Antoni Arola designed Cirio in 2010, a system that creates a rich play on composition. 

Made individually in a process that requires time and expert hands, Cirio’s porcelain shades are made by hand in Sargadelos, the renowned Galician ceramics company that was founded over two centuries ago. The beautifully designed shade is reminiscent of a candle for its shape, texture and the warmth of its light. Its original porcelain shades adorn the LED capsules, filtering the light and illuminating with the warmth of a candle.

Porcelain is a noble, delicate material. Getting the right sort of light requires a specific thickness. Polished on the outside and matte on the inside, although unnoticeable at just a glance, the interior matte finish ensures that the light does not rebound and is projected uniformly while the outer gloss finish enables light to be reflected, increasing its volume. From the simplicity of its structure to each individual point of light, the delicacy of its warm radiance makes a great light pendant: a perfect combination of repeated elements. 

“Cirio was created to be a large circular lamp for public indoor spaces. But when we saw the effect of the porcelain with the LED light capsules, we realised that this combination could have many shapes and uses. That was when Cirio became a system with the lamps in bigger or smaller circles, in a line, or standalone – a rich, infinite show of plays on composition.” Antoni Arola, Cirio Family’s author.

To maximise and perfect the campaign's visibility, we developed a dissemination strategy based on the target audience and the chosen channels. Our aim was to position Cirio as a unique object, and to reach out to architects and interior designers based in the United States. To achieve this, we developed native articles and paid advertising in the most important specialised magazines of the US market, as well as a paid campaign on social media and a comprehensive follow-up in the press.

Functions performed in this project

Briefing and conceptual development with Felipe de Leonardo and Clara Quintana Jover.
Content strategy and diffusion with Raquel Rimbau.
Writing with Oriol Ocaña Mariné and Julia Pettersson.
Coordination and supervision with Felipe de Leonardo.

Credits 

Photography and video Salva López and Yosigo 
Art Direction Felipe de Leonardo and Clara Quintana Jover
DOP Martí Herrera
Music Oso Leone  

 

Tradition and technology; craftsmanship and innovation. I had the opportunity to collaborate in the creation of the Cirio campaign, the system designed by Antoni Arola for Santa & Cole. Through a careful selection of images, texts and videos we aimed to convey the ‘jewel effect’ of covering the LED capsules developed by the Santa & Cole team with the porcelain shades handmade in Sargadelos. We also wanted to highlight the time and care required to work with a material as delicate as porcelain, as well as the editor's commitment to exploring new materials and choosing the best suppliers and industrial craftsmen located in Spain.

Porcelain and light

Inspired by the majestic lamps of the Blue Mosque in Istanbul, Antoni Arola designed Cirio in 2010, a system that creates a rich play on composition. 

Made individually in a process that requires time and expert hands, Cirio’s porcelain shades are made by hand in Sargadelos, the renowned Galician ceramics company that was founded over two centuries ago. The beautifully designed shade is reminiscent of a candle for its shape, texture and the warmth of its light. Its original porcelain shades adorn the LED capsules, filtering the light and illuminating with the warmth of a candle.

Porcelain is a noble, delicate material. Getting the right sort of light requires a specific thickness. Polished on the outside and matte on the inside, although unnoticeable at just a glance, the interior matte finish ensures that the light does not rebound and is projected uniformly while the outer gloss finish enables light to be reflected, increasing its volume. From the simplicity of its structure to each individual point of light, the delicacy of its warm radiance makes a great light pendant: a perfect combination of repeated elements. 

“Cirio was created to be a large circular lamp for public indoor spaces. But when we saw the effect of the porcelain with the LED light capsules, we realised that this combination could have many shapes and uses. That was when Cirio became a system with the lamps in bigger or smaller circles, in a line, or standalone – a rich, infinite show of plays on composition.” Antoni Arola, Cirio Family’s author.

To maximise and perfect the campaign's visibility, we developed a dissemination strategy based on the target audience and the chosen channels. Our aim was to position Cirio as a unique object, and to reach out to architects and interior designers based in the United States. To achieve this, we developed native articles and paid advertising in the most important specialised magazines of the US market, as well as a paid campaign on social media and a comprehensive follow-up in the press.

Functions performed in this project

Briefing and conceptual development with Felipe de Leonardo and Clara Quintana Jover.
Content strategy and diffusion with Raquel Rimbau.
Writing with Oriol Ocaña Mariné and Julia Pettersson.
Coordination and supervision with Felipe de Leonardo.

Credits 

Photography and video Salva López and Yosigo 
Art Direction Felipe de Leonardo and Clara Quintana Jover
DOP Martí Herrera
Music Oso Leone  

 

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