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Welcome card, Weekend House Kids

Storytelling

I had the opportunity to help develop and disseminate the narrative message of this children's brand, including the copy for campaigns and also physical items such as the welcome card. These actions enabled us to fulfil the three-pronged purpose of conveying the love and the process of elaboration behind each garment, thanking customers for their purchase and welcoming them to the brand.

 

Dear friend,

You have in your hands a little piece of Weekend House kids; a window into Cristina's world, the creative director and co-founder who draws every item. It carries the unique stamp of the local artisans who make each of Cristina's stories a reality, and all the love of two sisters joined by the same passion and commitment to creating conscious garments for our little, and not-so-little ones.

Ever grateful, we welcome you to Weekend House Kids.

Irina and Cristina

Weekend House kids es el mundo natural que rodea a sus fundadoras Irina y Cristina: sus hijos, perros, vecinos, jardines, patios y cocinas. La belleza que encuentran en los momentos espontáneos que comparten en familia y con amigos, los fines de semana y en vacaciones. Tuve la oportunidad de ayudar a desarrollar y difundir el discurso narrativo de esta marca infantil, los textos de campañas y piezas físicas, como es el caso de esta tarjeta de bienvenida. A través de estas acciones conseguimos comunicar el amor y el proceso de elaboración que hay detrás de cada prenda, agradecer al cliente su compra y dar la bienvenida.

Dear friend,

You have in your hands a little piece of Weekend House kids; a window into Cristina's world, the creative director and co-founder who draws every item. It carries the unique stamp of the local artisans who make each of Cristina's stories a reality, and all the love of two sisters joined by the same passion and commitment to creating conscious garments for our little, and not-so-little ones.

Ever grateful, we welcome you to Weekend House Kids.

Irina and Cristina

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