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Tekiò at Madrid Design Festival, Santa & Cole

Content Strategist, Storytelling, Experiential

I had the opportunity to collaborate in the design, production and dissemination of the presentation event of the Tekiò lamp by object editor Santa & Cole; a unique event held within the framework of the Madrid Design Festival that took place in the showroom of the German kitchen brand Bulthaup.

From concept to strategy and execution, we aimed to promote and disseminate the culture and ingenuity behind this modular lamp designed by Anthony Dickens. The atmosphere created by covering Warm to Dim LED technology with washi paper handmade in Japan; an atmosphere that speaks of emotional sensitivity, of moments for pause and contemplation.

For the catering and mise-en-scène we chose creative studio Wozere and for the event's announcement and press coverage we worked with the communications and public relations agency Local Cuatro.

The designer was inspired for this work by traditional lanterns made of washi paper, which date back to the 14th century and are now an everyday object in the lives of many Japanese. Washi paper, inscribed by UNESCO on its representative list of the Intangible Cultural Heritage of Humanity, is hard-wearing and ductile, malleable even, and it nuances light through texture, creating whispered places for pause. Santa & Cole, committed to working with expert craftspeople, makes these paper shades in Mito, one of the Japanese cities specialised in Washi production. Tekiò is a lamp that welcomes and invites contemplation.

Functions performed in this project

Briefing and conceptual development.
Production, support and supervision of the design and production of the event.
Coordination of photographer and translator.
Content strategy and management.
Copywriting. 

Credits 

Design and production Wozere 
Press and public relations Local Cuatro 
Photography Pablo Gomez-Ogándo

I had the opportunity to collaborate in the design, production and dissemination of the presentation event of the Tekiò lamp by object editor Santa & Cole; a unique event held within the framework of the Madrid Design Festival that took place in the showroom of the German kitchen brand Bulthaup.

From concept to strategy and execution, we aimed to promote and disseminate the culture and ingenuity behind this modular lamp designed by Anthony Dickens. The atmosphere created by covering Warm to Dim LED technology with washi paper handmade in Japan; an atmosphere that speaks of emotional sensitivity, of moments for pause and contemplation.

For the catering and mise-en-scène we chose creative studio Wozere and for the event's announcement and press coverage we worked with the communications and public relations agency Local Cuatro.

The designer was inspired for this work by traditional lanterns made of washi paper, which date back to the 14th century and are now an everyday object in the lives of many Japanese. Washi paper, inscribed by UNESCO on its representative list of the Intangible Cultural Heritage of Humanity, is hard-wearing and ductile, malleable even, and it nuances light through texture, creating whispered places for pause. Santa & Cole, committed to working with expert craftspeople, makes these paper shades in Mito, one of the Japanese cities specialised in Washi production. Tekiò is a lamp that welcomes and invites contemplation.

Functions performed in this project

Briefing and conceptual development.
Production, support and supervision of the design and production of the event.
Coordination of photographer and translator.
Content strategy and management.
Copywriting. 

Credits 

Design and production Wozere 
Press and public relations Local Cuatro 
Photography Pablo Gomez-Ogándo 

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